Instagram Advertising For Business

Over 1 billion users use the Instagram platform every month, and use of the Instagram app is higher than both Twitter and Facebook.


 

As a business owner, it is, therefore, worth considering using Instagram as part of your marketing spend.

Like any social media platform though there are pitfalls and ways of doing things that need consideration.


 

You need to be sure your dollar spend is going to work effectively for you.


 

Let's take a look at some stats to convince you that Instagram marketing can work for you.


 

Overall other platforms, 75% of Instagram users take action on Instagram ads.


 

Because Instagram has been integrated with Facebook Ad manager, you can utilize all the user information from facebook to exact a successful Instagram ad campaign.

instagram AD costs

Naturally, one of the first things you will be interested in is cost?


 

The average cost per click for an Instagram ad is between 70 and 80 cents.


 

What that means is when anyone clicks on your ad on Instagram, you will be charged for that action.


 

This is just an average mind, dependant on your ad it may end up more or less.


 

For example, depending on which age range you are targeting will have an impact on the cost per click average.

Instagram growth Tips

To wrap up, let's look at a few tips that will make your instagram profile  more successful.


 

Firstly, get to know your audience.


 

Get to know what they want or need.


 

Use text sparingly and wisely.


 

Make sure any call to action is clear and specific.


 

Adding a hashtag to your posts can boost engagement.


 

It is also good practice to use a mixed levels hashtags.


 

Finally, be consistent.


 

Ensure you have a well-worked through a schedule of posting.


 

Keep your posts fresh and new, regurgitating old posts is not useful.


 

Your audience want fresh and new appealing posts.

The Importance of Hashtags On Instagram

  1. When using hashtags you need to specify your  niche and just use the hahstags related to that niche. If not you stand the risk of  your post being blocked because of unrelated hahstgas

  2. Keep rotating the hahstags ,, using the same hashtags can create you a shadow ban in Instagram

  3. Add the hashtags as a comment.. to keep your feed clean

 

The art of using hashtags on Instagram take experience. Many  users are falling into the same mistake over and over, they just keep using the most popular hashtags , believing it’s the best way to increase the visibility and the engagement level .

That is not the case

Hashtags have more importance than that.

  1. The extreme rush of the posts and other users  on popular hashtags.. which will hide your post with a short time after you post

  2. The account engagement rate , you should keep tracking your engagement rate to understand better where you can bid with your posts

When using hashtags focus on three things:

   1. Consider mixing the hashtags levels on Instagram

   2. You should use maximum 5 big popular hashtags for the fast engagement

   3.You need to mix the rest with medium and small hashtags levels for the long lasting visibility

Finally, focus how to increase your engagement level in order to position your posts at the top of the small and medium hashtags walls

Consider the hashtags walls as a magazine with a bid system

The front page is the most expensive to advertise

When it comes to hashtags is the same, in order to advertise your post on the top walls of the hashtags , you need a great engagement (likes & comments or views)

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